👋 Hi, I'm Luke Netti. Website Designer.

🧲 5 lead magnets ideas to use on your website

publishedabout 1 month ago
2 min read

There is a lot to think about when choosing the type of lead magnet you want on your website.

In today’s issue, I want to talk about 5 unique ways you can offer a lead magnet to attract more of your target audience.

🧲 What is a lead magnet?

A lead magnet is an effective way to nurture potential leads on your website. This process involves giving your ideal customer something valuable. In return for this, you collect their email address.

This allows you to continue to nurture that relationship. They get something that helps their business and you continue to provide value to them.

📖 eBooks and Guides

One of the most common resources you will see as a lead magnet is the ebook or guide.

This is the most basic form of a lead magnet and, if packed with valuable tips, does well. By showcasing your expertise in an area, you do a few things.

  • Become a subject-matter expert in their eyes
  • Give your customer a reason to trust you
  • Show that you want your customer to succeed

My best tip for this method is to ensure your content has actionable tips. Don’t talk about how much you know about a certain subject. The goal is to give them something to apply, so they can verify you know what you are talking about.

🖥️ Webinars and Workshops

A more advanced method that can work well if you have the right audience. Offering a webinar or some kind of live workshop is a great lead magnet.

It not only has all the benefits of a typical lead magnet, it also gets you in front of your customer. Helping solidify your relationship with them.

With the right audience, this can work exceptionally well!

🧑‍💻 Free Trials and Demos

The ability for your prospects to get hands on experience with your product is invaluable.

If your product is good, it can be the difference maker to convert more clients. This is most often accomplished with a software product with a time-based trial.

If you are a service-based business, there are options to use this style. This one requires more work, but an audit is a great lead magnet. For example, you might sell messaging and positioning to your clients. You could offer them a free video walkthrough of their current messaging and positioning on their website and how to make it better.

There are two plus sides to this offering.

  1. They get action-items they can make to improve their messaging
  2. They see how you work and your process

Allowing your customer an inside peek at how you work is a great intro to building long-lasting relationships.

If you give this a try, let me know how it works!

📑 Checklists and Templates

People are busy. They might not have the time to read a 10 page ebook. It’s too much information. They want tips, and they want them fast.

Here is where a checklist or template comes in. It’s something they can use right away and helps get results for your clients immediately. If we go back to our messaging and positioning example—a good checklist might be 10 items to include in all your marketing collateral. Practical is best here.

A client that has used your lead magnet is way more likely to buy your service in the future.

Remember, the goal with lead magnets is to nurture, not sell.

📨 Email Course

A popular choice recently for lead magnets is an email course. This works as an automated email sequence. Once your user signs up for the email course, they get an email each day with the next lesson.

I love this one, because it’s small digestible information. It contains small chunks—one day at a time. This way, you stay relevant in your ideal customer’s inbox for many days. Reminding them who you are and what you do.

🔑 Summary

There was a lot of information here. To recap, here are 5 lead magnet ideas you can put in place today:

  • eBooks and guides
  • Webinars and workshops
  • Free trials and demos
  • Checklist and templates
  • Email course