👨‍🍳 All the ingredients for a perfect homepage

Is your website homepage performing like it should?

If not, you may be missing some key ingredients. I use this framework with all my clients to ensure they get the most out of their website.

In today’s issue, we are going to talk about the 5 ingredients for a successful homepage.

🦸‍♂️ Step 1: Hero section

The first section that the user sees when landing on your website is the hero section.

Here is a critical moment in your user’s journey. Will they continue to read more, or quit now? Make sure your hero section answers the following questions:

• What do you do?
• Who do you help?
• How can you help your customer?

If you answer these questions, you are on track to a hero section that will keep your visitor on the website.

🤔 Step 2: The problem

The problem is the reason your prospect is coming to you in the first place. Without a problem they have no reason to even be on your website.

Make sure you know exactly what their problem is, and state that here.

What you’re doing is highlighting their problem and acknowledging what it is. This helps build trust between you and your customer.

🎯 Step 3: The solution

If you’re going to state their problem, you better have a solution. Let me be clear, you don’t need to solve all your clients problems here.

If you are too broad, you will have trouble getting your customer to relate to you. Solving one specific problem will generate more interest in what you have to offer.

Remember, you can always list the other problems and solutions on other pages. We want to maximize effectiveness on the homepage.

👀 Step 4: Social proof

Social proof is still a powerful way to connect with your customer.

After determining that you can solve their problem they will be wondering if they can trust you. Now is the time to showcase those great testimonials or case studies. Let them know you aren’t someone with a good idea, but you have proof to back it up.

This builds massive credibility in your customers eyes.

✅ Step 5: The plan

The plan is a crucial part of the homepage.

It’s where we take your ideas and simplify it into 3 steps. I know, 3 steps doesn’t sound like a lot. It’s not supposed too.

The goal of the plan is to make whatever you offer sound simple and easy to get started. If the barrier to entry is large, your customer will get discouraged and most likely give up.

Here is an example of 3 easy steps:

1. Schedule a call
2. Follow our methodology
3. Become an expert in your field

🔑 Summary

If you execute all 5 of these steps on your website, I guarantee you will see a difference in your conversions.

To recap:

1. Hero section
2. The problem
3. The solution
4. Social proof
5. The plan