One goal every website should have is to build credibility. When you establish yourself as a subject-matter expert, prospects will be more willing to buy from you.
The most popular way to build credibility on your website is through a free lead magnet. A lead magnet is when you give something of value away for free in return for an email address.
Here are 3 tips for using lead magnets on your website.
✉️ Tip 1: Collect email addresses
If you are going to give away free value, this is the perfect time to collect someone’s email address.
Email marketing is growing and something you should be investing time in. If you are getting started in this area, ConvertKit is a great tool that allows you to grow your list.
When you give away a free PDF or e-book you want to make sure you collect an email address. Doing so allows you to nurture an audience that believes you provide value to them.
âś… Tip 2: Make it valuable with action steps
Don’t hide your best ideas from your audience.
The belief that people will only take your free content and not buy from you is a myth. If you give away a free PDF on your website that doesn’t provide any value to your target customer, they definitely won’t pay for something from you.
Think about it this way. If your free value stinks, why would your paid service/product be any better.
The next piece of advice is to make sure there are action steps in your lead magnet. Comb through your current lead magnet and see if you provide actionable tips. If your client can go and do something you tell them, and it works, they will pay you for your advice!
📦 Tip 3: Deliver on your promise
If you promise to provide 6 tips for improving your consulting services—deliver on that. Nothing will make you appear less credible than not delivering on what you promise.
Doing what you say you will, makes people believe that you will do the same with your paid services. This is a huge step in building trust between you and your target audience.
🔑 Summary
Lead magnets are a great place to nurture relationships. From your target audience’s email inbox, you can continue to remind them who you are.
Now, you have provided massive value with a free lead magnet, and can continue to show them how you can help.
To recap:
- Collect email addresses
- Make it valuable with action steps
- Deliver on your promise
If you need help with your lead magnet, reply to this email and let me know!