Are you someone who loves to put all your links in the header? Attention is precious, and you should value every second your visitor gives you.
Don’t waste it.
Contrary to what most people believe, you should put the majority of links in your footer. This has major benefits in how people navigate your website.
In today’s issue, you will learn 3 benefits for overloading your footer.
🤯 Benefit #1: A bloated header distracts people
This is the number one reason to put more links in your footer.
The header is valuable real estate. People make split second decisions based on whether they will stay on your website or not. It’s crucial that you only keep the most important information in the header.
Think about when you visit a website. If the header is pulling in all your attention, you don’t have any left for the hero section. The hero section is where your best one-liner belongs. This should draw the most attention and be the most powerful message to get readers to stay on your website.
For example, look at Webflow's website. The only thing in the header is log in and two call to actions to get started or contact sales. No need for anything else.
To keep the header free from distraction—it’s best to include anything that is not vital to keeping people on your website—in the footer.
📚 Benefit #2: The footer should be for resources
The footer is a great place to categorize all the links on your website.
This is where you can put headers and properly display your webpages. Some common footer headers are: resources, services, product, company, or support. This gives your visitor clear direction to find anything they need to. It’s an excellent resource hub for those looking to dive into more of what your website has to offer.
Utilize the footer for displaying all your extra links and categorize them appropriately.
🔗 Benefit #3: You can’t have too many footer links
Donald Miller calls the footer the “junk drawer.”
The footer exists for this reason. It’s the place where all your extra links will go. Since there are no sections after the footer on that page, you can’t have too many links. That’s a good thing for larger websites that have many pages on them.
Don’t be afraid to remove links from your header and put them in the footer. That’s what it’s designed for.
🔑 Summary
The goal here is to take away everything that is not necessary from your header and put it in your footer.
If you’re looking to get the most from your website in 2023, I am currently booking for February. Reply to this email and let me know how I can help you.
To recap:
- A bloated header distracts people
- The footer should be for resources
- You can’t have too many footer links