How I think about helping my clients stand out online.
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Verbal clarity. Visual consistency.

This phrase stuck with me recently, and I wanted to spend some time explaining what I think this means, and how it's important for you as business owners.
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Your brand is the way people feel about your business. It's not something you create. It's not something you tell people. It's the way people feel when interacting with you.
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As more businesses increase their online presence, it's no longer good enough to only have a website. Writing a new blog article once a month isn't going to cut it.
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To succeed, you need two components:
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1/ Verbal clarity
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If you were to ask multiple team members what you do, who you serve, and what makes you different—what would they say?
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Verbal clarity is more than having a "rough idea" or being "close enough." It's about everyone fully understanding the message you communicate.
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Don't go through the motions and see lead flow as a sign of not having to work on this in your business. Sadly, the longer this is ignored the more problems you will see down the road.
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Maybe not today.
Maybe not tomorrow.
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But eventually these problems will catch up to you.
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2/ Visual consistency
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I see the visual side of your business playing a more prominent role in the future. Brands that want to stand out, need to stand out with the words they use and the emotions they create.
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This is where visual consistency is critical.
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It's the element that will propel your messaging or halt it.
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The design of your website, your social profiles, your pitch decks. All play a role in building trust and credibility with who you are.
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Templates for your website don't work anymore. You have to stand out visually or else you will be left behind.
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What are your thoughts? Would love to hear other perspectives as we move into a different online age.