A recent client conversation reminded me of a truth too many business owners overlook—a website can’t fix a business that struggles to get in front of the right people. One of the questions I ask during my discovery calls is, why now? Why are you looking to upgrade the website right now? The answer to this is telling. It usually provides insight into what problem they think the website is going to solve. No one updates their website just because. Founders are busy trying to run a business, so...