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Luke Netti

BELOW THE FOLD

by Luke Netti


A weekly email for founders who believe the story they tell online matters. I share honest insights, behind the scenes lessons, and things I'm learning about brand clarity, messaging, and the role storytelling plays in building a website that actually works.

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Jun 27

The silent influence of great design

If you're a founder trying to market your product or service, you know there is a lot of noise right now. Making it hard to help your customer see what makes you unique. Slowly slipping into the sea of sameness. No way to standout. No way to get people to notice you. My guess is—you've experienced this before. There is one differentiating factor and it's rise to fame is increasing. Great design. Now hear me out, design doesn't stand on it's own well. It can't make a bad business great. But it...

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Jun 20

The starting point to brand story is clarity

Jun 13

Your website's superpower isn't leads—it's trust

Jun 06

The invisible sign that makes or breaks trust

May 30

Consistency is your secret weapon

May 23

How you do one thing is how you do everything

May 16

Why brands still matter in the age of AI

May 09

My story from engineer to entrepreneur

May 02

Mistake I made building my first website

Mar 28

Clarity + Consistency: Your Online Success Formula

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