Most founders see their website as a static asset for their brand. Something they need to have because “everyone has a website.” Eventually it becomes a chore that you have to maintain and update. When you really just want to focus on growing your business.

You’re a founder, visionary, leader—you don’t want to spend time worrying about the website and how it fits into your marketing.

But, what if you’re seeing it all wrong? What if your website isn’t a static asset, but a tool for growth. One that you see real results from, not something that’s always broken and needs fixing.

Today, I want to help you re-frame how you think about your website. Most often, I find founders who struggle with their website, aren’t seeing and using it to it’s full potential.

Beauty is in the eye of the beholder.

For one second imagine you are Paul McCartney. To him, a guitar is a gateway to create any kind of music he can imagine. A tool to freely express musically what cannot be expressed with words only. To you though, a guitar is nothing but a block of wood with strings on it. You don’t know how to create music with it.

Right now, you’re viewing your website like a guitar you don’t know how to play.

Imagine your website was a tool that brought in qualified leads for your business. One that worked as your 24/7 sales person. Creating the opportunity to start conversations with people on auto-pilot. Not just any leads, but qualified them before they even reached out to you. That would be pretty cool, right?

When you do your website correctly, it becomes something that helps you grow, not a chore you have to maintain. Something you look forward to investing in and spending time updating because you know it’s going to bring you the results you’re looking for.

Would love to hear your thoughts—hit reply and let me know what you think. Do you believe your website can actually help your business grow?