BELOW THE FOLD
A weekly email for founders who believe the story they tell online matters. I share honest insights, behind the scenes lessons, and things I'm learning about brand clarity, messaging, and the role storytelling plays in building a website that actually works.
Dec 13 • 1 min read
Cookie-cutter websites won’t cut it
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Cookie-cutter websites won’t cut it in 2025. (and what you need instead) I hear this from people a lot… “I bought a template for my website and uploaded my content and images.” The problem—there are now hundreds of other businesses with the exact same website. And when your business needs to stand out more than ever, the template you purchased says you are just like everyone else. Creating an impression that you are no different from your competition. I’m sure that’s not the impression you want your business to leave on potential customers. The solution—a custom website designed specifically for your business. Not one designed for:
Your business is unique and your website must be too. It’s the only way a website works for your business. When I work with my clients we spend time strategizing how to convey that uniqueness on your website. Using messaging and design to create a website that helps your business grow. That’s something you can only get with a custom approach. If you didn’t get a custom website built for your business, why not? I would love to hear what’s stopping you. |
A weekly email for founders who believe the story they tell online matters. I share honest insights, behind the scenes lessons, and things I'm learning about brand clarity, messaging, and the role storytelling plays in building a website that actually works.