What is your website doing for your business?

See, your website is there for a reason. It doesn’t automatically generate leads. It has to be intentionally designed to attract your customers. If it’s not, you will lose out on many opportunities.

Today, we are going to talk about the most common mistakes people make with their website and what to do instead.

Let’s dive in!

Why is this important?

You might be in the camp that believes your website is just fine as it is.

You might say things like…

• “Our website looks great!”
• “Nobody uses our website, so it doesn’t matter.”
• “Our sales team closes deals, not the website”

The truth is, your website leaves an impression—and every impression gives people a perception about whether they want to do business with you.

So while every business uses their website differently, it’s important that your website represents you properly.

And in turn it will do the following:

• Attract more ideal customers
• Make sales calls easier
• Make you more money

Most common mistakes

Let’s start with the most common mistakes I see on websites. Especially B2B service-based businesses.

• Confusing message in the header section. Please make sure the first thing people see on your website makes sense. Even if you think it does, show someone who isn’t as familiar with your company if they can tell what you do and for who in 8 seconds. If this can’t be done, you need to go back to the drawing board. Clarity is the number one goal here. If you can add a little spice on top afterwards, go for it. But clarity is absolutely essential.
• Talking too much about your business. You wouldn’t share your personal life with a stranger, would you? This is what most websites do when they fill the entire website with info about themselves. Your visitors don’t care about how you got started, your company history, or the story behind your logo. They only care about how you can help them.
• No clear next steps. While you think it makes sense where to go next, your visitor doesn’t. People skim websites and you have to be crystal clear about what you want them to do next. If you don’t, they will leave. And trust me, this happens all the time. If you don’t make the next steps clear, people will go to someone who does.

Okay, now we’ve outlined the mistakes. Let’s talk about what to do instead.

How to generate leads with your website

The first and most important thing you can do before touching your website is strategy.

Having a strategy is the key to making a website work. Without it, you will have a website that confuses your visitors and leaves them more confused than when they found you.

Next, you want to make sure there is consistency across all your marketing collateral. People will hear and see snippets of your business in a variety of ways. If the message they hear isn’t consistent it will create more confusion. And we know what confusion will do to your business. Hint: it’s not good.

(P.S. This is what we cover in my Brand Launchpad. Creating a consistent message that can be used across your whole business. If you’re interested in hearing more, book a free consultation call.)

The final way to make sure your website generates leads is by giving your visitor a clear next step. This means the same call to action in multiple places—making it easy for your visitor to know what you want them to do next.

I promise—if you execute on these steps you will have a more effective website than 90% of the websites that exist online today.

I hope that was helpful! Please reply to this email with any questions or feedback.

See you next time.

-Luke