ROI is overrated. I get it. Every small business who spends money wants to get a return on their investment. Spend money on marketing, see 4x growth. Run ads, get huge returns. But I have a counter argument to this. What about investments that don’t directly correlate to a return? What value do these have in your business, and what happens if you neglect it? If all you focus on in your small business are activities that produce an immediate return on your investment you will forever be...