Storytelling is an integral part to building credibility on your website. You might be wondering, “why is showing credibility even necessary on my website? I will show credibility when I talk to my prospects.” The problem with this thinking is that you are losing out on a handful of potential buyers who will never get on a call with you. The website is an ideal place to show credibility because you cast a wider net. It can position you as an expert, making it easier to close deals. Most...