👋 Hi, I'm Luke Netti. Website Designer.

Your website is like a recipe. It needs certain ingredients to perform well. Miss key ingredients and you will be wondering why your website isn’t performing like it should. Today, we are going to talk about one of those key ingredients—call to actions. What’s a call to action? On a website, call...

There is a lot to think about when choosing the type of lead magnet you want on your website. In today’s issue, I want to talk about 5 unique ways you can offer a lead magnet to attract more of your target audience. What is a lead magnet? A lead magnet is an effective way to nurture potential...

The current landscape of website messaging is poor. Businesses clutter most messaging with clever words that lack meaning and clarity. In today’s issue, we are going to talk about what you can do to improve your website messaging. The 3 points we will cover are: What most people get wrong How to...

Are you starting a new website project and looking for the right books to help get you up and running? Look no further! Here are three of the best books available to help you build a website that will serve your business. 1. Building a StoryBrand by Donald Miller This booked changed how I...

Is your website homepage performing like it should? If not, you may be missing some key ingredients. I use this framework with all my clients to ensure they get the most out of their website. In today’s issue, we are going to talk about the 5 ingredients for a successful homepage. Step 1: Hero...

When I first started marketing my business, I was afraid of giving away my best ideas. I had this misconception that I needed to reserve my best content, ideas, and methods for customers who would pay me. This created a larger barrier to working with me, and made it difficult for customers to buy...

Email marketing can help you build true fans of your business, not only buyers of your products. Unfortunately, most people don’t know where to begin when it comes to email marketing. They set up an account with a provider and start blasting out emails. In reality, this will turn people away from...

Are you someone who loves to put all your links in the header? Attention is precious, and you should value every second your visitor gives you. Don’t waste it. Contrary to what most people believe, you should put the majority of links in your footer. This has major benefits in how people navigate...