Your website needs a custom design
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As a web designer, I’ve been thinking about my business and how it will evolve with the rise of AI.
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The web design space has two major categories.
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The first category I see are marketers using templates (or templated components) to build your website. They focus on speed, business goals, and strategy.
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While these websites work, the visual aspect will be replaced by AI. Meaning, the strength for them will rely on the message.
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That also means more websites that look similar. AI will speed up the process of basic looking websites because it can spin them up quickly.
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For business owners, getting a website that stands out will be even more important.
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And this is where the second category comes in.
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Custom web design.
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Tailored for your business.
Your message.
And your unique voice.
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But we all know design isn’t what makes customers buy your product or service, it’s the entry point.
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The first impression that makes them stop and read more.
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Excellent design falls flat without strategy and messaging.
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This is where I am focusing.
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Custom design + strong messaging.
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For you as a business owner to stand out online, you need more than a template with basic website sections.
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You need a website tailored exactly to your message.
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Each section of a website I design is focused around the message my clients are trying to portray.
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You can’t do this with a template, and you can’t do it with AI.
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It requires a human approach to marry the two.
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If you’re looking for a new website and contemplating many options, keep this in mind.
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The standard is rising, you don’t want to be left behind.