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Luke Netti

BELOW THE FOLD

by Luke Netti


A weekly email for founders who believe the story they tell online matters. I share honest insights, behind the scenes lessons, and things I'm learning about brand clarity, messaging, and the role storytelling plays in building a website that actually works.

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Jul 18

Your website shouldn't feel like a chore

Most founders see their website as a static asset for their brand. Something they need to have because “everyone has a website.” Eventually it becomes a chore that you have to maintain and update. When you really just want to focus on growing your business. You’re a founder, visionary, leader—you don’t want to spend time worrying about the website and how it fits into your marketing. But, what if you’re seeing it all wrong? What if your website isn’t a static asset, but a tool for growth. One...

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Jul 11

What is messaging—and why does it matter?

Jun 27

The silent influence of great design

Jun 20

The starting point to brand story is clarity

Jun 13

Your website's superpower isn't leads—it's trust

Jun 06

The invisible sign that makes or breaks trust

May 30

Consistency is your secret weapon

May 23

How you do one thing is how you do everything

May 16

Why brands still matter in the age of AI

May 09

My story from engineer to entrepreneur

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