Lukes Letters 📪

I help you grow your solo web design business by teaching you how I built mine. Each week I share my advice, tools, and tips for growing a solo web design business—all without hiring.

Featured Post

Improving your project management system + FREE Notion template 🔥

Project management can make or break your client experience. If you think you are only getting paid for the end result—you're wrong. It's much more than that. You get paid for every interaction between the moment your client pays the first invoice to the moment you off-board them. Today, I want...
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5 months ago • 1 min read

Be obsessed with progress not perfection

Perfection is the enemy of progress. It slows you down and makes you second guess every decision. I know because I’ve been there. This mindset is holding you back from achieving your goals. What perfection does Perfection always makes you think there is more to do. It’s the stalling tactic that...
3 months ago • 1 min read

3 tips for landing freelance clients

Landing clients is difficult. Have you ever wondered why it seems effortless for others, but not yourself? Today, we are going to discuss 3 proven strategies I use regularly to land new clients for my business. Tip #1: Share your work I’ve found that sharing your work online is one of the best...
3 months ago • 1 min read

The freelancing skill you're missing

I see a common trait that hurts many freelancers starting out. It’s the ability to do sales and marketing. Don’t worry, I was here too. I spent hours trying to perfect my craft and be the best designer and developer. I quickly realized I would never reach that point. Instead, I needed to redirect...
3 months ago • 1 min read

The secret to achieving productivity

The answer to your productivity problems isn’t another tool. It’s not that new piece of software that promises… - More organization - No stress - Inner peace - Getting more done faster The reality is, new tools add more stress not less. Leaving you wondering why that tool didn’t do it, and how...
4 months ago • 3 min read

The importance of creating a sitemap

In today’s issue, we are going to talk about the process of creating website sitemaps. I always spend more time on the beginning of a website project to lay the right foundation. Don’t try to move too fast, too early. This will cause problems later on in the project. Why create a sitemap? The...
4 months ago • 1 min read

How I leverage async communication with my clients

Tired of hopping on a “quick” call to chat about something that could have been an email? In today’s issue, I want to talk about how to use async communication for your projects. What is async communication? Async communication is the process of communicating with your clients, not in...
4 months ago • 2 min read

A peak inside my tech stack

In today’s newsletter, I want to talk about what software tools I use on a day-to-day basis. Before we begin, I want to clarify something. Don’t spend your time chasing the perfect tool. It doesn’t exist. Instead, find the tool with the least amount of friction, and learn it well. In reality, you...
4 months ago • 1 min read

An easy way to get more done during your days

Have you ever felt that your day gets eaten up by admin tasks, meetings, and emails? Reaching the end of the day, wondering what you got done. If so, then this issue is for you. Today, I want to share one hack I use to prevent this disruption. Move all meetings to one day of the week I’ve been...
4 months ago • 1 min read

How to use automations as a solopreneur

When you’re a solopreneur, every second counts. Learning how to leverage software tools for your business can make you feel less stressed. If you’re like me, the less I have to do, the better. It means I can focus on the important activities in my business. Things like: Sales Networking Doing...
5 months ago • 1 min read

Do you need standard operating procedures?

If you think standard operating procedures are only for agencies, you are missing out. Even if you are the only one in your business, there are advantages to employing SOPs (standard operating procedures). SOPs help create a standardized process, and standardized processes help you stand out and...
5 months ago • 1 min read
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