Lukes Letters 📪

I help you grow your solo web design business by teaching you how I built mine. Each week I share my advice, tools, and tips for growing a solo web design business—all without hiring.

A peak inside my tech stack

In today’s newsletter, I want to talk about what software tools I use on a day-to-day basis. Before we begin, I want to clarify something. Don’t spend your time chasing the perfect tool. It doesn’t exist. Instead, find the tool with the least amount of friction, and learn it well. In reality, you...

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1 day ago • 1 min read

An easy way to get more done during your days

Have you ever felt that your day gets eaten up by admin tasks, meetings, and emails? Reaching the end of the day, wondering what you got done. If so, then this issue is for you. Today, I want to share one hack I use to prevent this disruption. Move all meetings to one day of the week I’ve been...

8 days ago • 1 min read

How to use automations as a solopreneur

When you’re a solopreneur, every second counts. Learning how to leverage software tools for your business can make you feel less stressed. If you’re like me, the less I have to do, the better. It means I can focus on the important activities in my business. Things like: Sales Networking Doing...

15 days ago • 1 min read

Do you need standard operating procedures?

If you think standard operating procedures are only for agencies, you are missing out. Even if you are the only one in your business, there are advantages to employing SOPs (standard operating procedures). SOPs help create a standardized process, and standardized processes help you stand out and...

22 days ago • 1 min read

Improving your project management system + FREE Notion template 🔥

Project management can make or break your client experience. If you think you are only getting paid for the end result—you're wrong. It's much more than that. You get paid for every interaction between the moment your client pays the first invoice to the moment you off-board them. Today, I want...

29 days ago • 1 min read

Don't underestimate the power of systems

Today, we are going to talk about why and how to get started using systems in your business. You shouldn't go into every project hoping for the right outcome. You control the situation, and to ensure quality, you need to have a plan in place. Here are some reasons having a system in place can...

about 1 month ago • 1 min read

🔒 Security 101 for your website

In today’s issue, we are going to talk about website security. While I won't go too in depth with technical details, I want to discuss two major bases you need covered. SSL certificate Website backups These two play a major role in the success of your website. SSL certificate The SSL certificate...

3 months ago • 1 min read

📣 Two call to actions you need on your website

Your website is like a recipe. It needs certain ingredients to perform well. Miss key ingredients and you will be wondering why your website isn’t performing like it should. Today, we are going to talk about one of those key ingredients—call to actions. What’s a call to action? On a website, call...

3 months ago • 1 min read

🧲 5 lead magnets ideas to use on your website

There is a lot to think about when choosing the type of lead magnet you want on your website. In today’s issue, I want to talk about 5 unique ways you can offer a lead magnet to attract more of your target audience. What is a lead magnet? A lead magnet is an effective way to nurture potential...

3 months ago • 2 min read

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