You have to market your business. Without it, your business is built on shaky ground.

See, you start your business because you love the service or offering that you provide. You’ve honed your skills and ready to take it to the next level. But I bet you didn’t think about how you would market it (to be honest, I didn’t either).

It seems obvious that people need to hear about your business for you to get work. So you do what most people do. Go to the internet and start digging. Until you realize, there are more questions than answers. You’ve opened the marketing wormhole and have no idea how to close it.

Here’s what the internet tells you:

• Scratch your perfectly fine website
• Spend hours researching SEO (because who doesn’t want free traffic)
• Invest heavily in ads to get more traffic
• Start every marketing effort under the sun

The problem with this, these are tactics. And while tactics can help in the meantime, they don’t fix the core problem.

Here’s how to implement simple marketing in your business.

You need to go back to the basics.

1/ Start with the message you communicate to your audience.

This is the core of what you do, and needs to be nailed down. Here’s a list of questions you and your company need to have crystal clear.

• What does our customer want?
• What is their external problem?
• How does that external problem make them feel?
• Who do they want to become?
• What transformation do they see after using your product or service?

The biggest problems most businesses have is lack of clarity.

2/ Think about how you nurture and convert leads in your sales process.

There will always be people who buy from you quickly and slowly. How are you handling both?

Do you have a process for nurturing leads that are earlier in the buyers journey? You need a system for keeping in touch with people who are interested but not ready to buy. This doesn’t have to be complicated. If you don’t have an email list, keep a spreadsheet with names of people who you talk to. If you have an email list, add them.

Over time, this approach compounds. It doesn’t happen instantly, but you will start to see a backlog of contacts who seem to come out of nowhere to work with you.

Marketing is not about tactics, but fundamentals that create a flywheel and continue to pay dividends the more you do them.

If this was helpful, reply to this email and let me know what resonated most.

-Luke